Brian Tighe

Principal Product Designer

Growth and Experimentation Lead @ Yahoo Mail

I design growth systems — the experiments, flows, and conversion mechanics that turn products into businesses. Over the last decade I've done that inside agencies, venture studios, DTC brands, and now Yahoo Mail, where I lead design for growth and experimentation across a product with hundreds of millions of users.

At HelloFresh, my experimentation work drove $75M+ in incremental value. At Yahoo, I lead AI adoption across the org — I co-founded a 120-person AI prototyping community that's changing how the company builds, and I use those same methods daily to move from idea to working product faster.

Yahoo!

Yahoo!
Daily Harvest (acquired by Chobani)

Daily Harvest (acquired by Chobani)
HelloFresh

HelloFresh
Single Question Sign Up

Single Question Sign Up
Boop/Petabyte (Acquired by Chewy)

Boop/Petabyte (Acquired by Chewy)
First Place - Global Hackathon 2022

First Place - Global Hackathon 2022
Fetch

Fetch
Firstleaf

Firstleaf
Loeb

Loeb
Meta-Analysis on Innovation

Meta-Analysis on Innovation

+ Jason F.
+ Global Product Monetization Lead
+ HelloFresh

“In terms of achievements, the business value of some of the initiatives you've initiated is pretty astounding; if you just banked the CVA gain I'm pretty sure you could retire comfortably and start a seed investment fund for fun.”

+ Laura L.
+ GM
+ HelloFresh New Ventures

“Some designers execute, Brian innovates. We'll talk through an idea, and he will come back with three better ones. He deeply understands and cares about our customers and can look at a problem in multiple ways, which leads to better solutions.”
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