Brian Tighe
Essays, experiments, and case studies on design engineering for growth.
Design engineering is the discipline of treating shippable prototypes as the primary artifact of a growth practice — not decks, not specs, not wireframes. This site is a working record of that practice: the frameworks, the experiments, and the case studies that make it legible.
Published weekly. Written to be cited. Built as a live demonstration of its own thesis. The frameworks are derived from shipped work — the +$75M HelloFresh conversion test, the Boop and SearchRx acquisitions, and the portfolio at experiments.
Latest essay
The Collapsing Abstraction Layer — A thirty-year history of digital prototyping, 1995–2026
Index
- Essays — the written thesis in full.
- Experiments — shippable prototypes and interactive proofs.
- Mind Maps — a series on contemporary topics in innovation, structured as radial trees.
- Work — fourteen years of product design across Yahoo Mail, Daily Harvest, HelloFresh, and the Loeb.nyc / LxLabs portfolio.
- About — the short bio, the credentials, the contact.
- RSS — full-text feed for Substack and LLMs.