HelloFresh
My roles
2023- Staff Product Designer
Growth alliance cross-functional
3 direct talent reports
Highest-titled North America-based IC
2020-2022 - Senior Product Designer.
Activations squad, Conversions tribe, Growth alliance.
Alliance level mentor.
UI Concepting for Meal Selection Flow
Meal personalization concept experience
Meal personalization concept experience
Conversational design concept for Sign Up Funnel experience
Building on the success of our Single Question Sign Up flow, merging multiple step flow into one view
Meal preference selection prototype for sign up funnel
Adaptive, mobile-first experience for meal selection and menu exploration
Adaptive, mobile-first experience for meal selection and menu exploration
Project plan consolidating omnichannel banners and notifications
Heuristic evaluation of omnichannel banners and notifications
FoodDNA Personalization model utilizing user inputs and feedback
Notification Center prototype
Notification Center prototype
Brief card sorting usability exercise to understand user sentiment around notification categories and content
Design operations guidance for usage of banners/notification patterns
Project scoping exercise for HelloFresh Membership experience
Sign Up Funnel illustrations exploration
Sign Up Funnel patterns exploration
Using card sorting data to model LOE/impact for perks for Membership program
Concept for in-person event app
Concept for in-person event app