Daily Harvest
A brand-forward ecomm business navigates a post-covid world.
Current business issues:
Tech360 - Replatforming to Shopify from an outdated ecomm solution
Service integrations (Order Groove vs Shopify)
Agency partner management - development team extension
Feature velocity - Simple updates taking too long
Deployment velocity
Merchandising enablement
Current design issues:
Tech360 - re-platforming from custom ecomm to Shopify
Managing up - Executive shareout of UX and design updates
Design system - Completing the DS and evaluating efficacy
Working with a product - Rapid onboarding while delivering design assets
Team: Myself, Principal and lead. 1 direct report mid-level product designer, Emma.
I took the Lead role over from a former design director.
The team had been as large as 6+ product designers and 6+ product managers, 20+ developers.
As I joined, headcounts were being reduced and there were significant leadership changes.
Usability testing for Item Detail Page
Usability testing for Curated Bundle Collection Page
Content module exploration for DH Home Page
Usability test for PDP optimization, including “Feature Bar”
Usability test for PDP optimization, image carrousel vs vertical list of images.
Daily Harvest Five-Day Reset Experience. A self-guided program experience for a diet reset.
Product detail page. My team and I worked with Merchandising and Founder/CEO Rachel Drori applying brand guidelines to our digital product.
Long-form content for blog templates
Long-form content for blog templates
Long-form content for blog templates
In-store locator. Working with our grocery and retail counter-parts to help devise an omnichannel online/offline experience.
Building a pattern library for banners, toasts, and notifications experiences
Working with Product and Merchandising to update our plan management flow, optimizing for LTV.
Updating brand constraints and guidelines by working with our Creative leadership team.
Adaptive mobile-first catalog browser
